Personal Hygiene Market Size is projected to reach USD 720
New York, United States, Sept. 18, 2023 (GLOBE NEWSWIRE) — Personal hygiene is maintaining one’s health and hygiene to prevent infectious diseases, fungi, and other illnesses. Regular hand washing, bathing, brushing your teeth after each meal, trimming and cleaning your nails, and other routines can help you maintain your hygiene. Maintaining proper hygiene protects against a variety of infections and illnesses that are associated with poor cleanliness. In addition, it is a good idea to cover your mouth when you cough or sneeze, dispose of used tissues appropriately and keep the areas where you handle food clean. By using this technique, the transmission of harmful pathogens and other diseases is prevented.
The most common personal hygiene goods are incontinence clothing, face masks, stretchy hats, antibacterial wipes, and alcohol-based hand sanitizers. Maintaining a high standard of personal cleanliness benefits social, emotional, and psychological well-being, self-esteem, and confidence. The rising disposable income and willingness to pay for these products fuel market expansion.
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Rising Awareness of Benefits of Maintaining Cleanliness and Personal Hygiene Drive the Global Personal Hygiene Market
The coronavirus outbreak has raised awareness of the importance of maintaining good personal hygiene to stop the spread of infection. Public and private groups constantly launch numerous efforts and campaigns to promote the need to maintain personal cleanliness, particularly in emerging nations. This, coupled with strong marketing campaigns by producers of personal hygiene goods like antiperspirants, deodorants, and shower gels to promote a clean and healthy lifestyle, are also aiding in the market’s expansion.
Furthermore, a rise in consumer demand for gender-specific hygiene products and a rise in consumer desire for personal beautification fuel demand for personal care products, which boosts the market growth. Furthermore, an increase in consumer preference for multi-faceted personal hygiene and grooming products and the introduction of other multifunctional goods favorably affect the market growth. In addition, a rise in awareness among individuals in developed regions to enhance health and quality of daily life is anticipated to drive demand for personal hygiene products.
Additionally, the rise in consumption of products such as sanitary pads, wipes, hand sanitizers, and bath & shower products subsequently drives demand for personal hygiene products. Therefore, these factors are expected to increase demand for personal hygiene products and drive market growth.
Untapped Growth Opportunities in Emerging Markets of Global Personal Hygiene Market
Emerging economies of Asia-Pacific and LAMEA serve as lucrative regions for personal hygiene products. Growth of the personal hygiene market is expected to be driven by opportunities in untapped, emerging markets, owing to improved healthcare industry infrastructure, a rise in pharmaceutical and medical device industries, and increased demand for personal hygiene products.
The healthcare industry in emerging economies is developing significantly, owing to augmentation in demand for better-advanced manufacturing systems and significant investments by governments to improve healthcare infrastructure. In addition, pharmaceutical manufacturers are focusing on expansions in developing regions such as India, China, and Japan, owing to increased demand for personal hygiene products.
The US has one of the biggest pharmaceutical markets, and among BRIC nations, China leads the market, followed by Brazil, Russia, and India. Development of pharmaceutical research & medical device industries has been witnessed in the Asian countries, owing to abundant availability of resources. Together, these factors are projected to provide numerous opportunities for market expansion during the forecast period.
Report Scope
Report Metric | Details |
Market Size by 2030 | USD 720 billion by 2030 |
Market Size in 2021 | USD 525 billion in 2021 |
CAGR | 3.6% (2022-2030) |
Historical Data | 2029-2020 |
Base Year | 2021 |
Forecast Period | 2022-2030 |
Forecast Units | Value (USD Billion) |
Report Coverage | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
Segments Covered | By Product, By Gender, By Distribution Channel |
Geographies Covered | North America, Europe, Asia-Pacific, LAME and Rest of the World |
Key Companies Profiled/Vendors | 3M ,Colgate-Palmolive Company ,Johnson & Johnson ,Kimberly-Clark Corporation ,P&G ,Paul Hartmann AG ,Reckitt Benckiser Group PLC. ,Sydney Pharma ,Unilever PLC. ,B. Braun Melsungen |
Key Market Opportunities | Growth Opportunities in Emerging Markets
|
Key Market Drivers | Growing Awareness of the Benefits of Maintaining Cleanliness and Personal Hygiene
|
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Regional Analysis
Asia-Pacific holds the leading position and is estimated to grow at a CAGR of 4.3% during the forecast period. In the coming years, the healthcare infrastructure in Asia-Pacific is predicted to rise at the quickest rate due to the region’s economic growth and increasing corporate and public sector initiatives to raise public awareness of the need for hand cleanliness. Asia-Pacific also has the largest population worldwide—a more significant population is expected to result in increased use of personal hygiene products, which ultimately fuels market expansion. Expanding access to reasonably priced personal care goods also fuels market expansion.
Europe is the second-largest region and is growing at a CAGR of 2.8% during the forecast period. This is attributed to increasing cases of chronic infectious disorders, which also raises concerns about personal hygiene in Europe, increasing the demand for soaps and hand sanitizers. European countries turned out to be the most affected by an ongoing pandemic, with 6 out of the top 10 countries with maximum cases and deaths being cornered by the region. Consumer behavior toward maintaining a quality life makes Europe a potential market for innovations and launches in beauty and personal care, boosting the market growth.
The North American personal hygiene market is expected to exhibit continuous growth in the future, owing to high awareness among consumers about hand hygiene. In addition, regulatory authorities such as the FDA and the WHO initiated awareness campaigns to support the use of hand sanitizers in North America. Acknowledging the market potential, giant manufacturers in the US are branching out to launch production lines for hand sanitizers to supplement their segment sales.
Key Highlights
- The global personal hygiene market size is projected to reach USD 720 billion by 2030, growing at a CAGR of 3.6% during the forecast period (2022–2030).
- Product-wise, the global personal hygiene market is classified into Soaps, Hand Sanitizers, Bath & Shower Products, Face Care Products, and Others. Bath & Shower products are the highest contributor to the market and are estimated to grow at a CAGR of 3.0% during the forecast period.
- Gender-wise, the global personal hygiene market is classified into Unisex, Male, and Female. The Unisex segment is the highest contributor to the market and is estimated to grow at a CAGR of 3.3% during the forecast period.
- Distribution channel-wise, the global personal hygiene market is segmented into Retail Pharmacies, Hospital-Based Pharmacies, Supermarkets, and E-Commerce. The Supermarket is the highest contributor to the market and is estimated to grow at a CAGR of 2.9% during the forecast period.
- Region-wise, the global personal hygiene market is analyzed across North America, Asia-Pacific, Europe, and LAMEA. Asia-Pacific holds the leading position and is estimated to grow at a CAGR of 4.3% during the forecast period.
Competitive Players
The key players in the global personal hygiene market are 3M, B. Braun Melsungen, Colgate-Palmolive Company, Johnson & Johnson, Kimberly-Clark Corporation, P&G, Paul Hartmann AG, Reckitt Benckiser Group PLC., Sydney Pharma, and Unilever PLC.
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Global Personal Hygiene Market: Segmentation
By Product
- Soaps
- Hand Sanitizers
- Bath & Shower Products
- Face Care Products
- Others
By Gender
By Distribution Channel
- Retail Pharmacies
- Hospital-based Pharmacies
- Supermarkets
- E-commerce
By Regions
- North America
- Europe
- Asia-Pacific
- LAMEA
TABLE OF CONTENT
- EXECUTIVE SUMMARY
- RESEARCH SCOPE & SEGMENTATION
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- Research Objectives
- Market Definition
- Limitations & Assumptions
- Market Scope & Segmentation
- Currency & Pricing Considered
- MARKET OPPORTUNITY ASSESSMENT
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- Emerging Regions / Countries
- Emerging Companies
- Emerging Applications / End Use
- Investment Landscape
- New Business Models / Revenue Streams
- TAM
- MARKET TRENDS
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- Drivers
- Market Warning Factors
- Latest Macro Economic Indicators
- Geopolitical Impact
- Human Factors
- Technology Factors
- MARKET ASSESSMENT
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- Porters Five Forces Analysis
- Value Chain Analysis
- Sales And Distribution Channel Analysis
- Case Study Analysis
- Patent Analysis
- M & A Agreements & Collabration Analysis
- ESG TRENDS
- GLOBAL PERSONAL HYGIENE MARKET SIZE ANALYSIS
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- Global Personal Hygiene Market Introduction
- By Product
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- Introduction
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- Product By Value
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- Soaps
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- By Value
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- Hand Sanitizers
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- By Value
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- Bath & Shower Products
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- By Value
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- Face Care Products
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- By Value
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- Others
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- By Value
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- By Gender
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- Introduction
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- Gender By Value
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- Unisex
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- By Value
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- Male
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- By Value
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- Female
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- By Value
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- By Distribution Channel
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- Introduction
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- Distribution Channel By Value
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- Retail Pharmacies
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- By Value
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- Hospital-Based Pharmacies
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- By Value
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- Supermarkets
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- By Value
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- E-Commerce
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- By Value
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- NORTH AMERICA MARKET ANALYSIS
- Introduction
- By Product
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- Introduction
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- Product By Value
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- Soaps
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- By Value
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- Hand Sanitizers
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- By Value
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- Bath & Shower Products
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- By Value
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- Face Care Products
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- By Value
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- Others
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- By Value
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- By Gender
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- Introduction
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- Gender By Value
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- Unisex
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- By Value
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- Male
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- By Value
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- Female
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- By Value
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- By Distribution Channel
- Introduction
- By Distribution Channel
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- Distribution Channel By Value
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- Retail Pharmacies
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- By Value
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- Hospital-Based Pharmacies
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- By Value
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- Supermarkets
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- By Value
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- E-Commerce
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- By Value
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- U.S.
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- By Product
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- Introduction
- Product By Value
- Soaps
- By Value
- Hand Sanitizers
- By Value
- Bath & Shower Products
- By Value
- Face Care Products
- By Value
- Others
- By Value
- Introduction
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- By Gender
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- Introduction
- Gender By Value
- Unisex
- By Value
- Male
- By Value
- Female
- By Value
- Introduction
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- By Distribution Channel
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- Introduction
- Distribution Channel By Value
- Retail Pharmacies
- By Value
- Hospital-Based Pharmacies
- By Value
- Supermarkets
- By Value
- E-Commerce
- By Value
- Introduction
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- Canada
- EUROPE MARKET ANALYSIS
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- Introduction
- By Product
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- Introduction
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- Product By Value
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- Soaps
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- By Value
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- Hand Sanitizers
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- By Value
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- Bath & Shower Products
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- By Value
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- Face Care Products
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- By Value
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- Others
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- By Value
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- By Gender
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- Introduction
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- Gender By Value
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- Unisex
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- By Value
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- Male
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- By Value
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- Female
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- By Value
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- By Distribution Channel
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- Introduction
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- Distribution Channel By Value
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- Retail Pharmacies
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- By Value
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- Hospital-Based Pharmacies
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- By Value
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- Supermarkets
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- By Value
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- E-Commerce
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- By Value
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- U.K.
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- By Product
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- Introduction
- Product By Value
- Soaps
- By Value
- Hand Sanitizers
- By Value
- Bath & Shower Products
- By Value
- Face Care Products
- By Value
- Others
- By Value
- Introduction
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- By Gender
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- Introduction
- Gender By Value
- Unisex
- By Value
- Male
- By Value
- Female
- By Value
- Introduction
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- By Distribution Channel
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- Introduction
- Distribution Channel By Value
- Retail Pharmacies
- By Value
- Hospital-Based Pharmacies
- By Value
- Supermarkets
- By Value
- E-Commerce
- By Value
- Introduction
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- Germany
- France
- Spain
- Italy
- Russia
- Nordic
- Benelux
- Rest Of Europe
- APAC MARKET ANALYSIS
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- Introduction
- By Product
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- Introduction
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- Product By Value
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- Soaps
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- By Value
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- Hand Sanitizers
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- By Value
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- Bath & Shower Products
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- By Value
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- Face Care Products
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- By Value
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- Others
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- By Value
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- By Gender
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- Introduction
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- Gender By Value
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- Unisex
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- By Value
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- Male
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- By Value
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- Female
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- By Value
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- By Distribution Channel
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- Introduction
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- Distribution Channel By Value
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- Retail Pharmacies
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- By Value
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- Hospital-Based Pharmacies
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- By Value
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- Supermarkets
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- By Value
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- E-Commerce
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- By Value
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- China
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- By Product
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- Introduction
- Product By Value
- Soaps
- By Value
- Hand Sanitizers
- By Value
- Bath & Shower Products
- By Value
- Face Care Products
- By Value
- Others
- By Value
- Introduction
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- By Gender
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- Introduction
- Gender By Value
- Unisex
- By Value
- Male
- By Value
- Female
- By Value
- Introduction
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- By Distribution Channel
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- Introduction
- Distribution Channel By Value
- Retail Pharmacies
- By Value
- Hospital-Based Pharmacies
- By Value
- Supermarkets
- By Value
- E-Commerce
- By Value
- Introduction
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- Korea
- Japan
- India
- Australia
- Taiwan
- South East Asia
- Rest Of Asia-Pacific
- MIDDLE EAST AND AFRICA MARKET ANALYSIS
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- Introduction
- By Product
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- Introduction
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- Product By Value
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- Soaps
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- By Value
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- Hand Sanitizers
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- By Value
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- Bath & Shower Products
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- By Value
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- Face Care Products
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- By Value
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- Others
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- By Value
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- By Gender
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- Introduction
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- Gender By Value
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- Unisex
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- By Value
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- Male
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- By Value
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- Female
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- By Value
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- By Distribution Channel
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- Introduction
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- Distribution Channel By Value
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- Retail Pharmacies
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- By Value
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- Hospital-Based Pharmacies
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- By Value
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- Supermarkets
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- By Value
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- E-Commerce
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- By Value
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- UAE
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- By Product
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- Introduction
- Product By Value
- Soaps
- By Value
- Hand Sanitizers
- By Value
- Bath & Shower Products
- By Value
- Face Care Products
- By Value
- Others
- By Value
- Introduction
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- By Gender
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- Introduction
- Gender By Value
- Unisex
- By Value
- Male
- By Value
- Female
- By Value
- Introduction
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- By Distribution Channel
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- Introduction
- Distribution Channel By Value
- Retail Pharmacies
- By Value
- Hospital-Based Pharmacies
- By Value
- Supermarkets
- By Value
- E-Commerce
- By Value
- Introduction
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- Turkey
- Saudi Arabia
- South Africa
- Egypt
- Nigeria
- Rest Of MEA
- LATAM MARKET ANALYSIS
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- Introduction
- By Product
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- Introduction
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- Product By Value
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- Soaps
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- By Value
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- Hand Sanitizers
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- By Value
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- Bath & Shower Products
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- By Value
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- Face Care Products
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- By Value
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- Others
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- By Value
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- By Gender
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- Introduction
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- Gender By Value
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- Unisex
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- By Value
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- Male
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- By Value
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- Female
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- By Value
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- By Distribution Channel
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- Introduction
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- Distribution Channel By Value
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- Retail Pharmacies
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- By Value
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- Hospital-Based Pharmacies
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- By Value
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- Supermarkets
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- By Value
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- E-Commerce
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- By Value
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- Brazil
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- By Product
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- Introduction
- Product By Value
- Soaps
- By Value
- Hand Sanitizers
- By Value
- Bath & Shower Products
- By Value
- Face Care Products
- By Value
- Others
- By Value
- Introduction
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- By Gender
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- Introduction
- Gender By Value
- Unisex
- By Value
- Male
- By Value
- Female
- By Value
- Introduction
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- By Distribution Channel
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-
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- Introduction
- Distribution Channel By Value
- Retail Pharmacies
- By Value
- Hospital-Based Pharmacies
- By Value
- Supermarkets
- By Value
- E-Commerce
- By Value
- Introduction
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- Mexico
- Argentina
- Chile
- Colombia
- Rest Of LATAM
- COMPETITIVE ASSESSMENT
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- Adoption Matrix
- Personal Hygiene Market Share By Manufacturers
- Personal Hygiene Market Ranking By Revenue For Manufacturers
- Average Price By Manufacturers
- Vendor Footprint Analysis
- MARKET PLAYERS ASSESSMENT
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- 3M
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- Overview
- Business Information
- Revenue
- ASP
- Gross Margin
- Swot Analysis
- Recent Developmments
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- Colgate-Palmolive Company
- Johnson & Johnson
- Kimberly-Clark Corporation
- P&G
- Paul Hartmann AG
- Reckitt Benckiser Group PLC.
- Sydney Pharma
- Unilever PLC.
- B. Braun Melsungen
- RESEARCH METHODOLOGY
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- Research Data
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- Secondary Data
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- Major Secondary Sources
- Key Data From Secondary Sources
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- Primary Data
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- Key Data From Primary Sources
- Breakdown Of Primaries
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- Secondary And Primary Research
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- Key Industry Insights
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- Market Size Estimation
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- Bottom-Up Approach
- Top-Down Approach
- Market Projection
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- Research Assumptions
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- Assumptions
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- Limitations
- Risk Assessment
- APPENDIX
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- Discussion Guide
- Customization Options
- Related Reports
- DISCLAIMER
Table of Content and Figure @
Market News
- In June 2022, A joint venture between Unilever and Genomatica (Geno), a pioneer in biotechnology and sustainability, was established to develop and market substitutes for cleaning components generated from palm oil and fossil fuels. Thousands of ordinary cleaning and personal care products rely on them in their formulas. This project intends to provide more ethically sourced palm oil substitutes to the market in response to the rising demand for palm oil with sustainable sourcing.
- In May 2022, Unilever disclosed that it had signed a contract to buy the majority of Nutrafol, a renowned supplier of hair wellness products. Through Unilever Ventures, Unilever now owns a minority (13.2%) interest in Nutrafol.
News Media
Global Hand Cream Market Grows Steadily at a CAGR of 6.3%
Global Facial Skincare Products Market Grows Steadily at a CAGR of 6.28%
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