Amplifon Celebrates Love and Hearing Health with New Ad Campaign
Summary:
Amplifon launched its Endless Love campaign on Valentine’s Day to highlight the importance of hearing in maintaining deep relationships and to raise awareness about hearing loss prevention and treatment.
Key Takeaways:
- Hearing and Relationships: The campaign emphasizes that good hearing is essential for meaningful connections, reinforcing Amplifon’s mission beyond just hearing aid technology.
- Rising Hearing Loss Rates: With global hearing impairment projected to reach 2.5 billion people by 2050, prevention and awareness are increasingly critical.
- Global Campaign Reach: Featuring photography by Ale Burset, Endless Love is showcased in Amplifon stores and on digital platforms across multiple countries through February.
Amplifon, a hearing care retailer and parent company of Miracle-Ear, launched Endless Love, a special communication initiative, on Valentine’s Day.
The image of a senior couple walking and embracing, and the claim “The secret is listening to each other,” celebrates love at any age and is meant to remind us that hearing well means not only regaining hearing but also fully experiencing relationships with loved ones.
The initiative, according to the company, reflects Amplifon’s mission to improve the quality of life of its customers not only through the latest technologies but also with a continuous and highly personalized path of diagnosis and treatment, as highlighted by the recent advertising campaign entitled “It’s Not Just Your Hearing. For Us, It’s Your Life.”
According to the World Health Organization, about 1.5 billion people worldwide live with some hearing impairment, and this number is expected to rise to 2.5 billion by 2050. Today, in Italy alone, 7 million people have some form of hearing loss.
The data shows that hearing loss is on the rise worldwide, even given demographic trends, making prevention and awareness activities essential. Several scientific studies, moreover, show a close connection between hearing loss and cognitive decline[1].
The Amplifon Endless Love campaign, featuring shots by renowned photographer Ale Burset, will be in Amplifon stores and on digital and social media platforms in the United States, Italy, Spain, France, Germany, and Australia until the end of February.
[1] Meusy A. et al. Presbycusisand Dementia: Results from 8 years of follow-up in the three-city Montpellier study. Alzheimers Dement. 2016;12:175.
link
:max_bytes(150000):strip_icc()/Stocksy_txp0c6d6160YHf300_Medium_4561264-bdb32f29283f4516b1c18c8b73244c10.jpg "Cleanliness and Mental Health: What’s the Connection?")
