Personal Hygiene Products Statistics 2024 By Product Revenue

Introduction

Personal Hygiene Products Statistics: Personal hygiene is sustaining one’s health and avoiding infectious diseases, different health issues, and fungal infections. Bathing, regularly washing hands, cleaning and cutting nails at regular intervals, brushing your teeth thrice a day, and different routines can help maintain hygiene. Maintaining hygiene prevents a difference in illnesses and infections that are the result of poor cleanliness.

Maintaining a high standard of personal cleanliness can be beneficial for emotional, social, and psychological livelihood. Henceforth, growth in demand for products like wet wipes, sanitary pads, diapers, bath and shower products, and hand washes is observed. We shall shed light on “Personal Hygiene Products Statistics” through this article.

Editor’s Choice

• The Beauty and Personal Care market in India is predicted to achieve revenues of USD 31.51 billion by 2024.
• As of 2023, the market for sanitary napkins in India was USD 758.5 million. It is predicted to expand to USD 1.65 billion by 2032, showing a growth rate (CAGR) of 9.09% from 2023 to 2032.
• In 2020, the global market for bath and shower products was dominated by this category and is predicted to maintain its leading position in the forecast period. This growth is fueled by increasing global awareness of health and hygiene, as per Personal Hygiene Products Statistics.
• In the United States, 46% of consumers did not foresee the coronavirus pandemic affecting their typical spending on personal hygiene products such as hand sanitizers or soaps.
• The market is predicted to grow steadily with a robust Compound Annual Growth Rate (CAGR) of 6.1% from 2024 to 2032.
• In 2022, the Oral Care market in India earned more than $1.78 billion in revenue. It is predicted to grow at a rate of 4.5% annually from 2022 to 2026, reaching around $2.13 billion by fiscal year 2026.
• The global feminine hygiene market is predicted to be worth USD 3.2 billion by 2028 and growing at a CAGR of 5.5% during the forecast period.

Personal Hygiene Market Drivers

The global market for personal hygiene products is growing for several reasons:

• Awareness Increase: People around the world are learning more about the importance of staying clean and maintaining personal hygiene. This understanding is driving demand for various personal care items.
• Products for Different Genders: There is a rising need for private hygiene products designed specifically for different genders. Companies are creating more options to meet these needs, which is expanding the market.
• Focus on Looking Good: Consumers are not just looking for products that keep them clean; they also want items that help them look better. This desire is pushing companies to develop products that offer both hygiene and beautification benefits.
• Multi-Purpose Products: More people prefer personal hygiene products that serve multiple purposes. Products that can do more than one thing (like moisturizing while cleaning) are becoming more popular, driving market growth.
• Health and Quality of Life: In developed countries, people are becoming more aware of how personal hygiene affects their overall health and well-being. This awareness is leading to increased use of personal hygiene products.
• Specific Product Categories: Sanitary pads, wet wipes, sanitizers, bath essentials, and shower products are seeing higher demand worldwide. This increased consumption is directly contributing to the market’s growth.

In summary, the personal hygiene market is expanding due to greater awareness of hygiene benefits, increased demand for specialized and multi-functional products, and a growing focus on health and wellness globally. Together, these factors suggest a positive outlook for market growth in the coming years.

Feminine Hygiene Market Statistics

• According to Personal Hygiene Products Statistics, the market is projected to grow from $35.4 billion in 2017 to $40 billion by 2021 worldwide.
• Although menstrual care goods are straightforward in concept, the range of choices available in stores can be attractive.
• Options vary from originally disposed tampons and sanitary napkins to eco-friendly menstrual cups, that can be used again and safe for the body.
• China, with its large population, has the world’s biggest industry for feminine hygiene products.
• The market for feminine hygiene products, which involves tampons, sanitary napkins, menstrual cups, and vaginal health items, is a significant part of the global personal hygiene market.

(Source: marketsandmarkets.com)

• The above chart shows the global forecast for the feminine hygiene market until 2028 in USD BN.
• The global feminine hygiene market is predicted to be worth USD 3.2 billion by 2028 and growing at a CAGR of 5.5% during the forecast period.
• In the US, the second-biggest industry, tampons, and sanitary napkins accounted for 5.7% of the personal care market in 2017.
• According to Personal Hygiene Products Statistics, Tampax Pearl was the top-selling brand in 2017, generating almost $289 million in sales.

(Source: zionmarketresearch.com)

• From sanitary napkin users, it is always the most popular brand, that is followed by Stayfree and Kotex.
• Many prefer sanitary napkins with wings, which provide extra protection against leaks by wrapping around underwear.

Personal Hygiene Products Revenue Statistics

• The global market for disposable hygiene products was valued at $175.8 billion in 2024. It is predicted to grow to $338.6 billion by 2033, with an annual growth rate (CAGR) of 7.7% during the forecast period from 2024 to 2033.
• As of 2023, the global market for cleaning and hygiene products is valued at about $137.96 billion. According to a recent study by Polaris Market Research, it is predicted to reach approximately $234.05 billion by 2032.
• As stated in Personal Hygiene Products Statistics, the market is anticipated to grow at a strong Compound Annual Growth Rate (CAGR) of 6.1% from 2024 to 2032.
• In 2023, detergents and degreasers were the largest segment, driven by their widespread use in household cleaning, industrial environments, automotive maintenance, and commercial spaces.

(Reference: statista.com)

• The above chart shows the revenue of the personal hygiene market globally from 2018 to 2028 in billion US dollars.
• In 2022, the Oral Care market in India earned more than $1.78 billion in revenue. It is predicted to grow at a rate of 4.5% annually from 2022 to 2026, reaching around $2.13 billion by fiscal year 2026.
• Health and hygiene retail encompasses a variety of businesses, from drugstores and pharmacies to stores specializing in health products like vitamins, supplements, personal care items, cosmetics, and beauty products, as in Personal Hygiene Products Statistics.
• In the United States, the separation between the healthcare and personal care markets is less distinct than in Europe.
• Major retail chains such as Walgreens and Walmart not only sell these products but also provide pharmacy services and fill prescriptions, making the distinction between health care and personal care retail sectors less clear.
• India’s middle-class population is expanding, and incomes are rising. These factors are driving growth, especially in segments like premium Beauty and personal care products, which are predicted to grow at an annual rate of 54% from FY21 to FY26.

(source: inc42.com)

• As stated by Personal Hygiene Products Statistics, fragrances, makeup, cosmetics, and men’s grooming products are also projected to grow at rates between 20% and 40% during this period.
• In 2023, the global market size for cleaning and hygiene products was valued at around $137.96 billion.
• Based on the latest study by Polaris Market Research, it is forecasted to reach approximately $234.05 billion by 2032.
• The market is predicted to grow steadily with a robust Compound Annual Growth Rate (CAGR) of 6.1% from 2024 to 2032.
• In the Beauty and personal care market segment for ‘Shower & Bath’ products, the United States leads with revenues of $9 billion, followed by China with $4.5 billion.
• Estonia has the lowest revenue in this category, amounting to $12.85 million. This highlights a substantial difference of $9 billion compared to the United States.

Personal Hygiene Products Regional Analysis

• The worldwide personal hygiene industry is concentrated in North America, Asia-Pacific, LAMEA, and Europe.
• Personal Hygiene Products Statistics state that with the world’s largest population, Asia-Pacific is predicted to see higher consumption of personal hygiene products, driving market expansion.
• Affordable access to these products also supports growth.
• Asia-Pacific has the top rank and is forecasted to increase at a 4.3% CAGR during the forecast period. This region’s healthcare infrastructure is expanding rapidly due to economic growth and increased efforts by corporate and public sectors to promote hand cleanliness awareness.

(Source e:polarismarketresearch.com)

• Market Dynamics in Europe: Europe ranks second and is predicted to stay at $276 billion, increasing at a 2.8% CAGR. The region faces rising diseased of chronic illness diseases, boosting demand for products like hand sanitizers.
• Recent pandemics have heightened consumers’ awareness about personal hygiene, fostering innovation and driving market growth in personal care.
• The personal hygiene market in North America Personal is poised for continuous growth, driven by strong consumer awareness of hand hygiene.
• According to Personal Hygiene Products Statistics, US manufacturers are expanding their production capacities for femininesanitizers to meet growing demand and capitalize on market opportunities.

Hygiene and Cleanliness in the United States

• On September 4, 2018, a survey by Ipsos examined Americans’ attitudes and habits regarding hygiene. The poll found that 99% of Americans consider themselves clean, and 92% prioritize good hygiene. Most respondents (78%) reported never receiving negative comments about their cleanliness.
• There are notable differences between men and women in hygiene habits. Women (81%) are more likely than men (72%) to describe themselves as very clean rather than just clean.
• They also place higher importance on certain hygiene practices, such as washing hands after using the toilet (91% of women vs. 84% of men), changing undergarments daily (88% vs. 78%), changing clothes daily (73% vs. 63%), and washing hands after using public transportation (74% vs. 66%).

(Reference: statista.com)

• In the United States, 46% of consumers did not foresee the coronavirus pandemic affecting their typical spending on personal hygiene products such as hand sanitizers or soaps. However, almost 47% predicted to increase in their spending on these items.
• Men were less likely than women to prioritize sanitizing mobile devices, living spaces, and workspaces.
• Women also tend to link personal hygiene with self-image (61% strongly agree, compared to 50% of men) and daily productivity (78% agree, compared to 72% of men).
• A significant majority of women (94%) prioritize hygiene maintenance over other priorities, while fewer men (32%) agree that hygiene ranks higher than school or work, as stated by Personal Hygiene Products Statistics.
• In terms of specific habits, the average American showers 6.4 times per week, washes their hair 4.8 times per week, flosses four times per week, brushes their hair 1.8 times per day, and brushes their teeth 1.9 times per day.
• Common daily hygiene products include toilet paper (96%), toothpaste (95%), toothbrush (94%), deodorant (90%), and soap/body wash (85%).
• Shaving products (36%), hand sanitizer (35%), and nail clippers (18%) are among the least used products.
• Men tend to use certain products more than women, such as shampoo (68% of men vs. 49% of women), shaving products (47% vs. 26%), and nail clippers (21% vs. 16%).

COVID-19 Impacts on Personal Hygiene Statistics

• 44% of male consumers and 50% of female consumers predicted to increase in their spending on personal hygiene items such as hand sanitizers and hand soaps because of the coronavirus pandemic.

(Reference: statista.com)

• During the COVID-19 lockdown in March 2020, people began exploring behavior changes in water, sanitation, and hygiene (WASH) due to the impact of the pandemic. People consulted Mr. Puneet Srivastava, a member of the International Water Association working with WaterAid, who suggested studying changes in safe hand-washing behaviors among individuals exposed to media campaigns on COVID-19 prevention.

(Source: iwa-network.org)

• From April 23 to 26, 2020, we surveyed 211 participants from Delhi, UP, and MP in North India.
• However, many still perceived the timing of safe hand washing for COVID-19 prevention subjectively, which could affect long-term behavioral habits.
• As per Personal Hygiene Products Statistics, regarding hand washing duration, despite spending more time, 60% of respondents continued to wash their hands for less than the recommended 20 seconds, potentially putting them at risk of infection.
• In terms of products used for hand washing, hand sanitizers were used significantly more (from 29% to 66%), alongside the continued high use of liquid soap (94%).
• However, the excessive use of antibacterial products containing triclosan or triclocarban raises concerns about antibiotic resistance and health risks.

Personal Hygiene Segmentation Statistics

(Source: alliedmarketresearch.com)

• The global personal hygiene market is segmented based on product type, gender preferences, distribution channels, and regions.
• These products cater to both unisex and male consumers.
• Distribution channels include retail pharmacies, hospital-based pharmacies, supermarkets, and online platforms (e-commerce), as stated in Personal Hygiene Products Statistics.
• Geographically, the market is analyzed across Asia-Pacific, North America, LAMEA (Latin America, Middle East, and Africa), and Europe.

(Source: alliedmarketresearch.com)

• In 2020, the global market for bath and shower products is dominated by this category and is predicted to maintain its leading position in the forecast period. This growth is fueled by increasing global awareness of health and hygiene.
• Moreover, higher disposable incomes and improved living standards are encouraging consumers to opt for more luxurious bath and shower products that offer various fragrances and effective ingredients.
• According to gender preferences, the unisex segment is projected to achieve the highest revenue during the forecast period.
• This is due to the availability of a wide range of products designed for both men and women in the market.
• Regarding distribution channels, supermarkets are predicted to lead in revenue during the forecast period.
• According to Personal Hygiene Products Statistics, supermarkets offer advantages such as offering a diverse range of products under one roof and multiple options for the same products.
• On the other hand, the e-commerce segment is anticipated to experience the fastest growth.
• This growth is driven by the increasing preference for online shopping for personal hygiene products, rising awareness of e-commerce pharmacies, and the growing number of internet users globally.

Conclusion

The personal hygiene market is growing due to increased awareness about the benefits of cleanliness and hygiene, concerns over epidemics and pandemics, and rising disposable incomes. Consumers are willing to spend more on these products. However, the introduction of organic and chemical-free alternatives poses a threat to market development.

Challenges also include ensuring effective distribution channels, which can hinder market growth. Bath and shower products are predicted to remain popular in the market because people worldwide are becoming more aware of the importance of health and hygiene. Rising disposable incomes and improved living standards are also contributing to the market’s growth. In the Asia-Pacific region, there are promising opportunities for companies.

This is due to expanding healthcare facilities, increasing incomes, economic growth, and efforts by public and private organizations to raise awareness about hand hygiene. We have shed enough light on “Personal Hygiene Products Statistics through this article.