Consumers likely to explore devices, treatments before supplements

While beauty supplements play a role in modern skin care routines, the allure of instant gratification is pushing more people towards tech-enabled tools and treatments that promise quick fixes.

“Consumers these days have so many available options. Topicals are the typical day-to-day and what comes next may not necessarily be supplements. There are devices and treatments and then comes the ingestibles,” said Sharon Kwek, director of consulting, Mintel.

Kwek was speaking at the 13^th​ Supplier’s Day Symposium held by the Singapore Cosmetics Scientists Society (SCSS) on August 30.

With the convergence of beauty and wellness, Kwek emphasised that many consumers are starting to seek skin health support through an inside out approach.

According to Mintel data, 53% of Indian consumers reported that they would be interested in beauty supplement products that can prevent hair fall and support healthy and strong hair.

However, she noted that today’s consumers are more focused on achieving quick results.

As such, they are more likely to place their faith in technology-based solutions devices, non-invasive or minimally invasive treatments.

These methods are perceived by consumers as being more effective in delivering the immediate visibly improvements.

“That’s not to say that ingestibles aren’t important or that inside-out beauty is not an important trend. But in terms of priority, consumers really want to see faster results. And truth be told, if you want faster results, it’s really about the tech-based devices and treatments that will really help them,” said Kwek.